Goods from 50 worldwide vendors are on view at any given time, and each sales space is its personal “vignette,” with a different experience primarily based on the goods being bought. Design duo Roman & Williams, beloved by celebrities and developers (who’ve tapped them for myriad initiatives, including the Fitzroy in Chelsea), opened their first brick-and-mortar store on the border of Soho and Chinatown in 2018. (The storefront is also house to a restaurant, La Mercerie, and a flower store.) Expect the type of chic, traditional-with-a-twist pieces that might be found in the houses of, say, Gwyneth Paltrow or Ben Stiller.
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