 MARKETING YOUR
HOME
Establishing
a comprehensive, integrated marketing plan is vital to the
successful sale of your home. As your listing agent we will
finalize a marketing
plan that best fits your situation. These are just a few
points we will cover with you during our free
initial consultation.
Membership
In the MLS
Membership on the MLS (Multiple Listing Service) is an extremely powerful marketing
tool. The MLS provides licensed real estate agents a communication tool to notify
thousands of real estate agents representing prospective purchasers of the availability
of your home for purchase. Since most home buyers use an real estate agent to
purchase of a home, it is vital that sellers utilize the MLS to promote their
properties.
Open Houses
There are two basic schools of thought on open houses – (1) they work, (2) they
don’t. As with most things in life, the truth is somewhere in between. An open
house can be a very effective way to showcase your home to a large quantity of
buyers in a very short period of time. Open houses can often be sources of convenience
for the seller because they allow multiple buyers to go through a seller’s home
without the need for the seller to be inconvenienced day after day. The primary
downside to open houses is that many sellers would prefer to not open their homes
to the general public. We believe that open houses are useful tools in many instances,
especially when held during the first week or two of a new listing but it still
is the final decision of our clients.  Exposure
to the Internet
Many home buyers are turning to the Internet to assist them in their house-hunting.
As a home sellers you must recognize the incredible reach of the Internet,
and the online marketing opportunities. As your listing agents, we will list
your home on a variety of popular Websites in an effort to gain the most amount
of exposure.
Brokers’
Open Houses - Caravan
Traditionally, the brokers’ open houses are held as an accommodation to allow
buyers’ agents to preview properties on behalf of their clients. It can be
very helpful as a marketing technique because it gives extra  exposure to a
property without inviting the general public into a seller’s home.
Advertising
Advertising is a powerful component of the marketing program because of its
ability to reach out to the buyer community. We will create an advertising
campaign that is appropriate is appropriate for your home selling situation.
Proper
Price Planning
And, of course, the Marketing Process. Every home seller wants a quick, painless
sale of their property. We can't gaurantee the painless part, but we can assist
in the quick aspect. Before you list with us, we gather as much useful information
as possible via a market analysis to accurately determine the fair market value
of your home. We will provide you with comparable sales in the area, and much
more. The comparable sales will provide you with a sense of where the market
has come and where it is headed. [More on pricing]
Contact us today to schedule your free market
analysis, call 949-240-1085 or click here for our
online contact form.
|
